![]() Real Ray-Ban sunglasses are made in factories all over the world, including in China (Credit: Ray-Ban) Ray-Ban was launched in 1937 by the Bausch & Lomb company and has produced iconic designs ever since. ![]() This classic brand has been worn by celebrities like Rihanna, Lady Gaga, and Hilary Duff, and is undoubtedly one of the world’s most famous and renowned eyewear brands. All Rights Reserved.When you hear the word “sunglasses,” what’s the first brand you think of? There’s a good chance it’s Ray-Ban. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. "I'm not looking at your socks, I'm not looking at your belt, I'm looking at your face. ![]() "Sunglasses are such an ego-driven product - it's all about me and what you see on my face," she said. Olson says there's only one reason why consumers spend big bucks on shades. ![]() That's all sunglasses, she said, regardless of the brand. "Unless they're made with real gold or silver or tortoise shell, they can be made for less than three dollars," said Olson. Lois Bitner Olson, a marketing professor at San Diego State University, claims that all glasses can be manufactured cheaply and easily and brand labels are the primary reason customers pay more. Related: Rude sales people can boost luxury salesīut not everyone shares that passion for designer sunglasses. Each pair takes 100 days to make, and during the manufacturing process the frames are tossed in wood chips to give them a lustrous shine. Gallagher, who started out in the eyewear business as a teenager selling sunglasses on the Jersey Shore, had a new pair of $495 Fendi sunglasses keeping her hair off her face. You're paying for the craftsmanship," she said. She agreed that the value of each pair of sunglasses really depends on what it's made of and how it's constructed. "The technology to make an acetate frame is extremely difficult," said Colleen Gallagher, the district manager of New York City's Solstice Sunglasses boutiques. The Wayfarer frames are usually made of acetate, a type of plastic that can be costly to manufacture. "It's laser cut to make sure it's very light and comfortable for consumers," said Beneventi. Formula One driver Jenson Button, actress Sadie Frost and a man at London Fashion Week were all spotted wearing the iconic Ray-Ban Wayfarer. She said Ray-Ban focuses on long-term quality, making sure the materials used don't peel or change their shape with wear and tear. "No part of the product is made in China." "All the lenses are made in Italy," Beneventi said, as are all the Wayfarer components. Name brands, including Ray-Ban, typically offer lenses with UV protection, and some take it a step further with polarized lenses, which can also notch up the price. "We don't have plastic lenses," she said. Crystal lenses, which are tinted on the back and made of glass, adorn several different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they offer better clarity.
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